My ideal customer profile :

• Age group : 18 to 25

• Location : Pan India

• Immediate goals : To be useful and standout in society, gain skills

• How they make decisions : surrounded by society mostly, influenced decisions.

• Desires : To get a job , social pressure to get a job, To get a social status job (big MNC), Need a backup , can do anything to get job (constantly looking for guidance ), Not enough job opportunities out there so I need one, Higher package salaries (social status) etc

• Self confidence : Almost nill due to lack of skill set

• problem statement, promise and their emotions - Hungry to find a job, Can do anything to get a job

• Awareness levels of your customer :

  How aware are your prospects

  • most aware- final years+ passed outs : bought your product
  • product aware - aware of product
  • Solution aware - 6th sem onwards
  • Problem aware - 5th/6th sem
  • completely unaware- till 4th/5th sem
  • Best people that will buy from your are that are up in the pyramid

  Prospect Awareness audit

  • More aware the customer , more they will buy it from you

Misc :

Ideal customer profile

• understand the decisions that trick their decision to buy - FOMO of placements
• problem statement, promise and their emotions - Hungry to find a job, Can do anything to get a job

Key aspects of Ideal customer profile

• Understand their desires (fear based + urgency of the problem) : To get a job , social pressure to get a job, To get a social status job (big MNC), Need a backup , can do anything to get (constantly looking for guidance ), Not enough job opportunities out there so I need one, Higher package salaries (social status)
• belief system (Beliefs affects thoughts) - tackle around their belief systems
• Emotions (These drive your user) - Our goal is to just figure out what the prospect is currently, feeling - play around here